Morocco Desert Camps
Links | MDC WebsiteThis is a popular travel agency in Morocco that makes excursions and trips all over the country.
Goal
The MDC team has a strong domain with around 100K visitors every month, and they needed someone to help converting those leads. This is where we brought into the picture.
Concept
As the name dictates, we had to follow some authentic guidelines and use the moroccan desert vibe. So we did.
Like No Other
The first conclusion from the competitor research was that all of them looked like the same cheap wordpress templates. Combining with our knowledge that credibility drives conversions, we decided to put the weight on beautiful presentation that will resemble a luxury agency and will gain the trust of the users at first impression.
Imagery
A crucial part of a good design is good imagery. Luckily, as part of the project, MDC team took us for a 3 day tour to acquire as many beautiful shots as we can. So the images you see in the website are mostly 'home-made' by us :)
